Westpac.co.nz
Westpac New Zealand Customer Website Re-brand 2021
The Westpac NZ website was extremely outdated and was in need of a front and back-end overhaul. This project was set to update the UX, create an intuitive mobile lead experience, and cull back the unneeded words. Banking jargon can sometimes be hard to understand, but we wanted to eliminate this by sticking to the project's ethos #RuthlesslySimple in everything we did.
The challenge was to improve the customer experience by providing the information faster and making it is easier to digest and understand, keeping the content (copy and imagery) Ruthlessly simple was key to making sure customers weren't overloaded. Realising the limitations of the CMS allowed us to work alongside the UX team with the principles and guidelines they established to design our content as best we could.
The Mobile lead experience we wanted to create and reflect across desktop and tablet was front and foremost as the large percentage of site users are mobile based. This is expected to only increase and designing ahead of this curve allowed Westpac to keep up with its customer base
Tools & Software Used
Silverstripe CMS
Microsoft Office Suite
Adobe Photoshop
JIRA Agile Project Management
Project Dates
28/10/2020 – 26/03/2021
Project Name
Westpac NZ Customer
Website 2021
Team/Credits
Westpac Attract Squad
Content Team
Role
Digital content specialist
File & Content Management
Imagery resource & retouching
Compare
Cards Tool
As a key section support, I worked with my lead on the UX, flow and content of a crucial tool for customers looking at potential different Credit Cards. This tool has been stripped back and had the key benefits highlighted to cleanly and simply laid out for customers to compare. The different approach of two drop downs allows for a less overwhelming overload for the customers experience. View the tool here.
Website Imagery
As an imagery team member, it was also part of my role to follow the brands guidelines while resourcing, retouching and applying selected imagery that helped visualise the brands style and tone of voice. The previous website was very stock heavy, we wanted to revitalise the new site visuals and create an inviting experience for all customers. Using imagery that portrayed natural moments was important to the tone of voice, brand guidelines and customer representation.
View some of the moments that matter.
Project Reflections
I had the pleasure of being a part of the content team from October 2020 - Present (late March 2021 finish). The site has only recently gone live (Feb 21 2021) and is constantly being updated every day. The opportunity to be a part of such an enormous, company defining moment in my early professional career is something I’m grateful for. Seeing the work, I’ve helped create, help others experience with banking at Westpac is a moment that has made me extremely proud. This Project at times has been incredibly challenging, but also extremely rewarding, and the team I worked with have inspired and mentored me in so many ways.