A bit about me.
Kia Ora! I’m Emma, a graphic designer and emerging marketer based in Tāmaki Makaurau (Auckland), New Zealand. With a passion for visual storytelling and a focus on human-centred design, I create work that connects, engages, and inspires.
I believe design has the power to influence, educate, and be beautiful all at once—an ethos that shapes every project I take on. My background spans typography, editorial, and promotional design, with recent experience delivering high-impact campaigns across digital, social, email, and retail.
Whether it’s crafting a refined print layout or developing multi-channel marketing content, I’m driven by the challenge of balancing creativity with strategic purpose.
Feel free to get in touch if you’d like to talk about a project, collaboration, or creative idea.
Work History
Intermediate Graphic Designer
Smith & Caughey’s
2023 - July 2025
Graphic Designer
New Zealand Media & Entertainment
2021 - 2023
Freelance & Contractor
2020 – 2021
Clients
New Zealand Media & Entertainment
Big On Writing
(Contracted to Westpac New Zealand)
Hayden Doughty Ltd
Awards
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Hands On was a 2022 Good Design Awards Next Gen Finalist & Winner.
“Hands On perfectly demonstrates the details of card game, toolkit design with great value of education in the context of New Zealand Sign Language. The beauty of this design is that is proves to be an accessible tool to learn NZSL as well as a great approach to engaging with deaf communities.” - Judges Comments -
Hands On was a Best Awards 2020 Public Good Student Gold Pin Finalist & Winner.
“A unique design solution with a gamified element that makes it fun to learn.”
“A whimsical solution that makes you take action in a clear and interactive way.” - Judges Comments