Beauty Emails
Smith & Caughey’s Weekly Beauty & Wellness Focused Marketing Emails
This collection of email designs was created for Smith & Caughey’s weekly Luxury Beauty sends, celebrating the world of premium skincare, fragrance, and cosmetics. Each one was crafted to feel as indulgent as the products themselves—balancing elegance and clarity so the message lands as beautifully as the visuals.
With a solid template framework to build from, I could focus on weaving each brand’s unique personality into the layout, ensuring every send felt fresh while maintaining a consistent high-end look. These campaigns weren’t just about showcasing products—they were about creating a moment of luxury in the inbox, inviting customers to pause, explore, and be inspired.
Project Name
S&C Weekly Beauty/Cosmetics
Electronic Direct Mail
Credits
Concept, Design:
Emma Davies
Design Assistant:
Tash Coyle
Product Photography:
Brand Supplied & Shot In-house, Dominique Roebuck
Copy: Supplied by Brand & Written In-house
Brand Inclusions & Approvals
Working with some of the biggest names in luxury cosmetics meant planning email content well in advance to align with global launches, campaigns, and approval timelines. Collaborating with these brands sharpened my skills in brand alignment, deadline management, and adapting creative to meet both local and international marketing standards. At times, this also meant balancing strict brand guidelines with our own internal campaigns, such as Mother’s Day 2024, where paid brand inclusions needed to shine while still giving space to highlight other products and labels within our wider marketing strategy.
Mothers Day 2024 campaign creative (header in email) created by Brand Lead Tash Coyle, email and product selection and copy designed by myself.